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Koodoos is committed to eliminating opportunity gaps and helping those furthest from educational justice reach college and go on to lead a successful career


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Why We Do This Work

Our Vision

All students, regardless of background, can compete with their peers in the college admissions process and achieve their dreams of going to college.

Our Mission

At Koodoos, it’s our mission to help you figure out the college application process by providing selective, real-world strategies, tips, and services that will actually work to get you into college.

Photo by  Andre Hunter  on  Unsplash

The Theory of Change

When we focus on helping those furthest from educational justice, by providing strategies, tips, and services on the college admissions process, we work to close opportunity gaps and help every student achieve their college and career aspirations.

What We Provide

Koodoos provides both an affordable, fee-based college essay review service and our college admissions blog which provides free advice and guidance to help you navigate the college admissions process.

Our Goals

  • Help students, especially first-generation college-goers, succeed in the college application process

  • Educate students on their options for pursuing college and beyond

  • Provide winning strategies and information that get applicants into top colleges

  • Assist parents, teachers, and educators in guiding their student’s preparation for college


Meet Our Team

Lead Coach - Joy Turner

I'm a first-generation college student and have worked for years as an admissions reader for the University of Washington.


During my years as a reader, I’ve gotten the opportunity to read thousands of application files for high school students and transfers from all over the United States, including applicants from every academic and socioeconomic background.

I have a passion for making higher education accessible to all students and this desire as well as my experience has positioned me to provide coaching and advising on the topics of writing personal statements, college admissions and navigating post-secondary education.

To reach more aspiring students, I founded Koodoos – which offers expert advice focused on helping applicants write memorable college admissions essays and personal statements for your college and scholarship applications.

As a graduate of the top military college in the world, West Point, and a two-time earner of advanced degrees, I have the personal experience to understand how difficult it can be to get into top schools and my goal is to help students from all backgrounds succeed in this process.

I also had a past job as a writing consultant, where I worked with college students at every level helping them craft essays and research papers from multiple academic disciplines. In my job as a writing consultant, I’d wager to say 50-60% of the students I saw, wanted help with personal statements, resumes, or cover letters, so I’ve developed a keen sense on what the average college admissions essay looks like and I know how to make it stand out amongst the thousands of others an admissions officer will read during a typical admissions cycle.

Over the course of the last 10 years:

● I’ve earned $10,000s in graduate level scholarships and grants

● I’ve read and evaluated 1000s of personal statements from students in every degree major and level of education including PhD candidates and engineering school applicants

● I’ve worked on the admissions staff of a top research university where I learned the exact academic and socioeconomic indicators they use to evaluate candidates

● I’ve worked for years as a writing consultant and worked with 100s of clients to help them craft high-quality and professional writing

● I’ve been awarded prestigious honors such as being named a 2018 Presidential Management Fellow Finalist and a member of the University of Washington Husky 100.

I have multiple years of experience working with writers and applicants to draft the perfect essays for scholarships, internships, and college admissions, and know I can help you craft an essay that is impactful and memorable.

As the personal statement, becomes more and more essential in selecting the incoming class, you’ll want to know that your personal statement stands out as among the best.

Let’s get started.

For more information about Joy’s background and experience, you can check out her LinkedIn profile. To learn more about getting help with your essay, click here. Feel free to contact us with any questions or if you’re ready to discuss working together. We’d love to hear from you!


View my other publications across the web…

Joy was quick to reply back to my request to review an essay that was due a few hours later and I was really grateful. Her edits were clear and helpful in getting my essay finished. I’m glad I sent my essay to Joy before submitting my application. I know her edits will help increase my chances of acceptance.
— R.D., November 2, 2018
Koodoos - Providing Expert Help with Personal Statements and College Admissions Essays